From Employee to Entrepreneur: Cheynna Benedict’s Journey to Ownership at Spatique Day Spa
Background
Cheynna Benedict spent years working part-time at Spatique Day Spa, a cozy and beloved wellness retreat nestled in her hometown. Over time, what started as a flexible job became a true passion. She grew to love the spa’s calming atmosphere, got to know the regular clientele, and gained a deep understanding of its day-to-day operations. More than just a job, Spatique had become a place she cared about—a place where she saw real potential.
So when the longtime owner announced plans to retire, Cheynna saw an opportunity others might have overlooked. She knew the business inside and out, had ideas for how to expand its services, and had built strong relationships with the staff and customers. The idea of owning the spa felt like a natural next step. But turning that vision into reality would require more than just enthusiasm.
Challenges and Opportunities
Despite her experience and dedication, Cheynna faced immediate roadblocks when she began exploring financing options. As a part-time worker with limited savings and assets, she wasn’t the ideal candidate in the eyes of traditional lenders. Even with her husband’s steady income and fair credit, Cheynna was turned down by several banks. The dream of owning Spatique began to feel out of reach.
SBDC Support
That’s when she was referred to the Coconino SBDC, where she connected with a business advisor who became an invaluable resource and advocate. Together, they tackled the challenges one by one. First, they reviewed her credit and developed a plan to boost her score. Then, they worked on a comprehensive business plan—one that not only told the story of her deep connection to the spa, but also demonstrated a solid strategy for sustainability and growth. Her advisor also helped her find a local lender more open to working with small business buyers, and connected her with legal counsel to support the purchase agreement.
Throughout the process, Cheynna remained determined and focused—even while balancing the demands of raising a toddler and preparing to welcome her second child. The path was anything but easy, but she kept moving forward, buoyed by her vision and the support of her family and SBDC team.
Results and Future Plans
In early 2025, Cheynna officially became the new owner of Spatique Day Spa. She now leads the business she once worked in, bringing her own touch while preserving the warm, welcoming culture that first drew her in. Her story is a shining example of what’s possible when preparation meets passion—and when entrepreneurs have access to the right resources at the right time.
Cheynna’s journey from employee to entrepreneur is not only inspiring—it’s a powerful testament to resilience, community support, and the transformative impact of local partnerships like those between the SBDC and Coconino Community College.